HEMA CROSS BORDER SHOWROOM
Project Description
X-member is an immersive, cross-border showroom that redefines the digital shopping experience in a highly Instagrammable setting
Project Credits
Creative Direction:
Malherbe x Mathieu Poyet
Release Date
January 2025
HEMA CROSS BORDER SHOWROOM
No items found.

X-member is an immersive, cross-border showroom that redefines the digital shopping experience in a highly Instagrammable setting. With over 1,500 product references spanning industries like high-tech, cosmetics, and food & beverages, visitors can explore and interact with items in person. After scanning products, they can complete their purchase via the app, and enjoy the convenience of having everything delivered to them at the end of their visit, offering a seamless, hands-free shopping experience.

HEMA CROSS BORDER SHOWROOM
HEMA CROSS BORDER SHOWROOM
HEMA CROSS BORDER SHOWROOM
No items found.